MCA.

Portfolio ’26

Mary Conroy
Almada

Marketing leader with ten+ years building demand generation, paid media, brand programs, and go-to-market strategy for high-growth B2B SaaS and high-impact non-profits.

Currently

Vanta —
Global Brand Performance

I lead global brand performance at Vanta, owning top-of-funnel and working cross-functionally across the business. My work spans strategy and execution across out-of-home, podcasts, influencers and creators, newsletters, CTV / OTT, display, and more.

I’m drawn to building the frameworks, systems, and teams that turn fragmented channel execution into a scalable, board-visible growth engine — deepening relationships with creators, agencies, and cross-functional partners, and running new experiments that lead to concrete results.

I have a track record of exceeding pipeline and revenue targets while keeping a bias for action. I’ve been recognized by leadership for creativity, analytical rigor, collaboration, and team building.

Selected Work

Career

A few examples of programs I’ve led or collaborated on across paid, brand, and events.

01

Out of Home

Planned and executed multiple out-of-home campaigns, from city takeovers to event integrations, with deep consideration of ICP targeting and effective measurement.

02

Podcasts

Worked with an extensive number of podcasts, both on host-read ads and runs-of-network, balancing global and regional approaches while developing frameworks for selection and measurement.

  • Pivot
  • Acquired
  • Tim Ferriss
  • Today, Explained
  • Diary of a CEO
  • Darknet Diaries
  • Hard Fork
  • Founders
  • Lenny's Podcast
  • The Rest is History
  • TBPN
  • Smartless
03

Influencer Work

Developed and scaled an influencer program that ranges from educational to comedic, reaching net new audiences and building brand affinity.

  • Sammi Cohen
  • Austin Nasso
  • Calum Johnson
  • Dan Toomey
  • Starter Story
  • Network Chuck
  • Zauey Talks
  • Johnny Hilbrandt
  • Wall Street Skinny
04

Newsletters

Partnered with both large-scale and niche newsletters to educate new audiences and generate qualified pipeline.

  • Morning Brew
  • Axios
  • Wall Street Journal
  • The Hacker News
  • The Rundown AI
  • Substacks
05

CTV & Display

Built and launched a CTV and Display strategy. Partnered with agencies (Tinuiti, StackAdapt) to refine and execute, working with creative teams to develop and test new visuals.

06

Industry Analysts

Collaborated on webinars, white papers, and co-marketing with Gartner, Forrester, IDC, and more across multiple organizations.

07

Virtual & In-Person Events

Planned and executed multi-day events for 100+ participants. Developed content, managed logistics, gave speeches, and led sessions. Built and led the team behind our virtual events program.

In the wild

“
A brand is what people say about you when you’re not in the room.

Building

Manage.

The life-admin app for busy families — health appointments, beauty routines, prescriptions, life admin, and pet care, all in one place.

Less mental load. More peace of mind. Available as a free web app and a one-time purchase on the Apple App Store.

manageapp.co App Store
Manage app screen 1
Manage app screen 2
Manage app screen 3

Off the Clock

Personal

Above all, it’s my family. Time together, traditions, adventures, and learning from each other every day fill my soul like nothing else.

Other major passions: travel, reading, food and wine, arts and crafts, and anything active. This year I’m learning tennis and Mahjong.

Mary with her family in a hammock
I.

Photography

I love taking pictures. I've side-hustled as a family and event photographer, but mostly do it for my own passion.

See the work
II.

Writing

Writing is therapy for me. I don't share much of what I write, but my goal this year is to build out my Substack.

Read on Substack