MCA.

Portfolio ’26

Mary Conroy
Almada

Growth and demand generation leader with 10+ years building acquisition programs, leading teams, and connecting marketing investment to measurable pipeline. My experience spans global B2B SaaS, early-stage software, and mission-driven organizations.

Leadership scope

Strategy, systems,
and execution.

Growth & demand generation

Integrated campaigns, enterprise go-to-market, and sales alignment—connecting acquisition to qualified pipeline and revenue.

Paid media & investment

Search, social, and brand media strategy. Eight-figure investment portfolios, agency leadership, and disciplined optimization.

Teams & operating systems

Building and leading teams, global channel playbooks, planning processes, attribution, and reporting that make growth repeatable.

Building & AI

Zero-to-one programs and independent applications. AI-enabled dashboards, rapid prototyping, and more effective marketing workflows.

Career at a glance

Built across
different stages.

  1. Vanta

    2022–Present

    Head of Brand Performance · Progressive growth & paid media leadership

    Helped scale marketing from Series A through Series D, building global acquisition programs and leading teams, agencies, and investment across North America, EMEA, and APAC.

  2. OneTrust

    2020–2022

    Team Lead, Demand Generation

    Led global, multichannel demand generation and a team of three. Exceeded MQL goals by 150% and late-stage pipeline goals by 139% in reported quarters, alongside search and integrated campaign growth.

  3. America Achieves

    2015–2020

    Communications Project Manager & Strategy Consultant

    Led communications strategy, audience research, and cross-functional launches, establishing KPIs across content, integrated campaigns, and events.

  4. Longleaf Solutions

    2012–2014

    Product Manager

    Helped an early-stage software company grow from one to 60+ clients in two years through implementations, customer communications, and product processes.

  5. Teach For America

    2010–2012

    Metro Atlanta Corps Member

    Taught first and second grade, mentored incoming corps members, and led communications during summer institute.

Harvard University · M.Ed., Policy and Management

University of Georgia · B.A., Journalism/Public Relations; B.A., Spanish

Selected Work

Ideas into impact.

View selected work

A closer look at programs I’ve built and led across paid media, brand, partnerships, and events.

Vanta out-of-home campaign in a city setting

Building & AI

Manage.

The life-admin app for busy families — health appointments, beauty routines, prescriptions, life admin, and pet care, all in one place.

I’ve independently built three applications and participated in Lovable’s SheBuilds hackathon. I apply AI to rapid prototyping, dashboards, reporting, and marketing workflows. Manage is one of those projects.

Less mental load. More peace of mind. Available as a free web app and a one-time purchase on the Apple App Store.

manageapp.co App Store
Manage app screen 1
Manage app screen 2
Manage app screen 3

Off the Clock

Personal

Above all, it’s my family. Time together, traditions, adventures, and learning from each other every day fill my soul like nothing else.

Other major passions: travel, reading, food and wine, arts and crafts, and anything active. This year I’m learning tennis and Mahjong.

Mary with her family in a hammock
I.

Photography

I love taking pictures. I've side-hustled as a family and event photographer, but mostly do it for my own passion.

See the work
II.

Writing

Writing is therapy for me. I don't share much of what I write, but my goal this year is to build out my Substack.

Read on Substack