Portfolio ’26

Mary Conroy
Almada

Marketing leader with ten+ years building demand generation, paid media, brand programs, and go-to-market strategy for high-growth B2B SaaS and high-impact non-profits.

Currently

Vanta —
Global Brand Performance

I lead global brand performance at Vanta, owning top-of-funnel and working cross-functionally across the business. My work spans strategy and execution across out-of-home, podcasts, influencers and creators, newsletters, CTV / OTT, display, and more.

I’m drawn to building the frameworks, systems, and teams that turn fragmented channel execution into a scalable, board-visible growth engine — deepening relationships with creators, agencies, and cross-functional partners, and running new experiments that lead to concrete results.

I have a track record of exceeding pipeline and revenue targets while keeping a bias for action. I’ve been recognized by leadership for creativity, analytical rigor, collaboration, and team building.

Selected Work

Career

A few examples of programs I’ve built and led across paid, brand, and events. Click on any image to expand.

Out of Home

Planned and executed multiple out-of-home campaigns that generated hundreds of millions of impressions, from city takeovers to event integrations, with deep consideration of ICP targeting and effective measurement.

Podcasts

Worked with over 90 podcasts, both host-read ads and runs-of-network, balancing global and regional approaches while developing frameworks for selection and measurement.

Pivot
Acquired
Tim Ferriss
Today, Explained
Diary of a CEO
Darknet Diaries
Hard Fork
Founders
Lenny's Podcast
The Rest is History
TBPN
Smartless

Influencer Work

Built and scaled an influencer program spanning educational to comedic content, reaching net-new audiences and building brand affinity while evolving it into a pipeline-generating engine.

Sammi Cohen
Austin Nasso
Calum Johnson
Dan Toomey
Starter Story
Network Chuck
Zauey Talks
Johnny Hilbrandt
Wall Street Skinny

Newsletters

Partnered with over 100 large-scale and niche newsletters to educate new audiences, drive market positioning, and generate qualified pipeline.

Morning Brew
Axios
Wall Street Journal
The Hacker News
The Rundown AI
Substacks

CTV & Display

Built and launched a CTV and Display strategy, generating tens of millions of impressions and amplifying site traffic and leads. Onboarded agencies to refine and execute, and worked with creative teams to develop and test new visuals.

Virtual & In-Person Events

Planned and executed multi-day events for 100+ participants. Developed content, managed logistics, gave speeches, and led sessions. Built and led the team behind our virtual events program.

In the wild

“

A brand is what people say about you when you’re not in the room.

Building

Manage.

The life-admin app for busy families — health appointments, beauty routines, prescriptions, life admin, and pet care, all in one place.

Less mental load. More peace of mind. Available as a free web app and a one-time purchase on the Apple App Store.

manageapp.co App Store

Off the Clock

Personal

Above all, it’s my family. Time together, traditions, adventures, and learning from each other every day fill my soul like nothing else.

Other major passions: travel, reading, food and wine, arts and crafts, and anything active. This year I’m learning tennis and Mahjong.

Photography

I love taking pictures. I've side-hustled as a family and event photographer, but mostly do it for my own passion.

See the work

II.

Writing

Writing is therapy for me. I don't share much of what I write, but my goal this year is to build out my Substack.

Read on Substack