Marketing leader and creator specializing in performance marketing, global campaigns, and demand generation for startups, enterprises, and non-profits.
Currently leading paid media at Vanta. Building Rowan Collective.
Related Skills: Paid Media Strategy & Execution, Performance Marketing Optimization, Full-Funnel Growth Strategy, Budget Ownership & ROAS Optimization, Experimentation & A/B Testing, Attribution & Marketing Analytics, Cross-Channel Media Planning (Search, Social, Video), Conversion Rate Optimization (CRO), Audience Targeting & Segmentation
Previously: OneTrust, America Achieves, Longleaf Solutions
Personal: Atlanta-based; degrees from the University of Georgia and Harvard; two kids; passionate about travel, reading, arts and crafts, food and wine, photography, being active, being outside, and being present.
Social: @maryconroyalmada
“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic will never find it.”